Assembly Line Aesthetics

Spring 2016, Brand Identity

Our goal was to create a new 826 Tutoring store and brand the entire thing. We started out with sketch work and later developed a logo, stationary set, signage, appropriate merchandise, and a branding manual. My store was Assembly Line Aesthetics, a store in Detroit, Michigan that was themed after old cars from the first Ford assembly line. I modeled my logo after the front grill of a Model T Ford car. Our branding for the store was supposed to be unified and continuous.